Spirit Airlines – America’s first “ultra-low-cost-carrier” – has had an eventful 2010. Already notorious for its questionable ad campaigns and aggressive monetization strategies, the airline has recently pushed the boundaries in both arenas, and in turn faced seemingly constant and harsh public criticism. So why, amidst all of this, do we believe this just may be Spirit’s finest hour? By tapping into the clickstream activity of its two million person consumer panel, Compete has used Spirit Airlines as a way to validate the age-old adage, “there’s no such thing as bad publicity.”
Continue reading “Spirit: The Airline America Loves to Hate” »
Everyone loves wasting time on the internet, and the internet loves giving you websites to waste your time on. Everyday people all over the world go online and spend countless hours clicking through mindless websites to entertain themselves or just pass the time. I know from personal experience, there’s been a handful of times that I have been sitting on a train ride, couldn’t sleep, didn’t have much reading material or other things to do, but of course I had my blackberry. Before I knew it, an hour quickly passed as I clicked through fmylife.com
We just finished up the “Buzz is not sales” webcast with ‘Celebrity CMO’, marketing guru, and best-selling author, Jeff Hayzlett and had some great takeaways from the SES webcast. During this webcast, Jeff Hayzlett opened up about his own view of marketing and the challenges he’s faced during his career.
Continue reading ““Buzz Is Not Sales” with Jeffrey Hayzlett Wrap-Up” »
Here are the articles we read this week and found interesting for online marketers.
Everyone dreams of customers flocking to their website. In this article, Idaconcpts asks you five questions to consider in order to increase traffic to your website: 5 Issues to Consider to Increase Website Traffic
Date: Monday, October 11, 2010
Time: 1:00 PM EDT | 10:00 AM PDT
Can you take a good long look at yourself and honestly say you’re doing everything you can to succeed? Are you aware of your reflection at all times? In The Mirror Test, Jeff Hayzlett takes marketing “by the horns” and spells out how companies need to re-examine their traditional marketing methods and urges the use of three well-actualized mirror tests to help them overcome their shortcomings. Not only does a company need to pass the mirror test, a great company needs to adapt.
Continue reading “Upcoming Webcast: “Buzz is not sales!” with Jeff Hayzlett” »
Eventbrite just announced a new round of venture financing for the company and it is easy to see why VCs are excited by the company. Started in 2006, Eventbrite is now on track to process over $200 million in tickets sales and around 7.5 million individual tickets. Eventbrite revenues are estimated to be at north of $10 million – so they are, as they say, killing it.
Continue reading “Start-up watch: Eventbrite or “The future is so Brite I gotta wear shades”” »
Compete online traffic metrics are leveraged by some of the largest companies in the U.S. and are frequently cited in national and industry publications like USA Today, Wall Street Journal and The New York Times.
This information is free for your use, with the appropriate attribution to Compete.com. We welcome your feedback, suggestions, and questions. Please contact us here.
1
Spirit: The Airline America Loves to Hate
Continue reading “Spirit: The Airline America Loves to Hate” »
Digg this
